Scheduled release date: Q2: 2011
The Language of Business is a landmark publication. It is the finest and most enduringly valuable business reference in the world. It contains 2,600 authoritative definitions of the most important terms and concepts of business as it is conducted at the top of the market in the US and world wide. These definitions are illustrated with 450 high impact graphics and examples.

Unlike similar works, The Language of Business is logically grounded in the larger context and multi-discipline way of thinking clearly about value creation in business assets. It represents a taxonomy of how effective people think and communicate about the value creation in business assets.

The Language of Business is based on a truly comprehensive approach to the subject. It is not intended to be the great conceptual framework in the sky or buzz word du jour.
However to the extent that frameworks and key terms are established and legitimate, they are defined.

The Language of Business is a companion to the author’s other capstone publications, Total Business Strategy, Personal Choice and Realities of Life and My Dutch Uncle. The Language of Business establishes a bedrock of common language and concepts for these three works.

The Author

John Van Slyke Jr., has a distinguished record of achievement spanning 40 years in the real world in more than 30 industries. He also is a graduate (Baker Scholar) and former member of the faculty in the MBA program at Harvard Business School. He received his BA Degree from Beloit College in history and economics. He also served on active duty as an officer in the US Navy during the Vietnam War.