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Our Heritage
For more than 40 years since 1970, we have had highly successful experience helping clients create, protect and capture sources of real economic value in more than 30 industries during 8 major economic cycles.
Our Focus
We are in business to improve success rates of accountable men and women living and doing business in the heart of the US economy.
Our focus is on decision making, negotiations, and transactions in business and individual settings — in the real world and at street level.
Our Products
Since 1999, we have been producing and publishing conventional printed books and, in recent years, high quality epublications containing what we believe are the most useful ideas and approaches for dealing with such decisions -- again, in the real world.
These publications contain what we consider to be the most useful ideas for decision making in business and personal settings. Each publication is specifically designed to improve the effectiveness of decision making by men and women who are accountable for (a) always being roughly right and never absolutely wrong and (b) achieving results and getting the right things done in the right order.
Our Services
Since 1970**, we have provided policy level consulting services to selected clients in more than 30 industries during 8 major business cycles. These services have been primary in the areas of landmark decisions, negotiations and transactions.
Our Point of View
We believe that, for better or worse, decisions made by individual human beings and groups of them at the base level of what economists call final demand in the US economy generate and sustain all of the flows of transactions in the private sector of our.
Transactions in the private sector, in turn, support all government operations in all local, state, and federal areas. In turn, transactions at the base of the US economy drive GDP and GNP and employment. In other words, literally everything in our economy and the strength of the US as a nation depends of what happens at the base of the economy.
Likewise transactions at the base of the US economy, particularly those involving business entities, ultimately support exports of goods and services and demand for imports.
Finally, transactions at the base of the US economy largely determine the level and nature of all business activity in the private sector of the US economy, including the number and structure of industries.
The Role of Decision Making by Individuals
Everything that happens in the real world occurs as a result of specific decisions, express or by default, made by individual people in business and personal settings. Everything.
In business and individual matters, important decisions in the real world are rarely easy. Critically important facts may be missing. Alternatives may be unclear. Consequences may be difficult to estimate. Assumptions must always be made. We live in a society of extensive regulation and constraints. Business cycles are a inevitable. And chance, rarely for the good but mostly for the worse, is a fact of life.
Next is the fact that commerce is the most complicated game humans have ever devised. The possibilities are endless and with few exceptions, every decision is characterized by uncertainty in the short and/or long term.
Nothing about the real world is academic. The odds against success are nearly overwhelming. Once made, decisions and transactions in the real world can rarely be reversed. The reality of the market is that business and personal failure is almost always harsh, and in many cases devastating.
At the same time, the fortunes of individuals are one way or another entangled with the fortunes of companies, and vice versa.
At the base of everything are the judgments that individuals make and the specific actions they take over the course of their lives.
Always Roughly Right and Never Absolutely Wrong
With all that can be at stake, we believe the goal for any prudent person should be to make judgments and decisions that are always roughly right and never absolutely wrong.
This is where we and our publication products come in. They are focused squarely on helping people make business decisions in critical business and personal settings.
** Founded as Alta Research by John Van Slyke Jr.